As the demand for digital transformation continues to grow, BASF recognizes the importance of empowering its workforce to leverage the benefits of Generative AI and other emerging technologies.

Jasmin Weimüller, responsible for AI enablement and data science team lead and Kate Nazarova, Data Scientist in Coatings are delivering this mutual session from BASF's IT and BASF Coatings division. They explain how BASF is enabling and empowering colleagues at all levels to harness the full potential of generative AI.

We will delve into the reasons why enablement for generative AI is particularly crucial and why it is essential to empower everyone from senior executives to workers.

Our session will focus on selected use cases and how to make sure that more great ideas are emerging from the business.

We will also discuss the implications of not providing broad enablement for generative AI and why this could impact organization's ability to remain competitive in today's rapidly evolving business landscape.

Join us as we share insights on how BASF is driving change and innovation by enabling its workforce to use generative AI.